To be by the sea…
Owners, Brad and Lindsay, converted three properties next to Praa Sands beach and began letting with a traditional agent.
Two years in they could see the potential, they were letting well, but there was a feeling that there was more to be had, the cream as such.
So we chatted over a cup of tea or two. We dug and delved into who was the right market and how we could attract them with our unique approach.
We identified some key traits of guests. Where they came from, what they liked, how old they were and whether it was important that they could bring a pet.